Bet365 Affiliates — Partnership and Referral Guide
Understand referral tracking, publisher duties and compliance expectations before applying.
- Transparent referral model
- Compliance-first publishing
- Performance tracking principles
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Partner With Bet365
Bet365 affiliates promote the platform through approved websites, content, search campaigns or other permitted channels. A referral partnership normally uses tracked links to identify eligible new customers and attribute qualifying activity. Commercial terms vary by agreement, market and traffic source, so publishers should review the official contract rather than assume a fixed rate.
This page provides a general framework for prospective partners. It does not promise acceptance, a specific commission percentage or guaranteed earnings. Approval usually depends on traffic quality, legal eligibility, promotional methods and the publisher’s ability to follow advertising and responsible gambling rules.
Bet365 Affiliate Commission Structure
Affiliate agreements may use revenue share, cost per acquisition, hybrid arrangements or another negotiated model. Revenue share links payment to qualifying net revenue. Cost per acquisition pays for an eligible referred customer who completes defined actions. Hybrid terms combine elements of both.
Publishers should examine how negative carryover, chargebacks, bonus costs, taxes, duplicate accounts and inactive customers affect calculations. They should also confirm payment thresholds, reporting windows, currency, invoicing requirements and termination rights. A high headline rate can be less valuable than clear definitions and reliable reporting.
- Revenue share based on defined net gaming revenue
- CPA based on verified and qualifying customer actions
- Hybrid terms combining acquisition and revenue components
- Custom agreements for established publishers or markets
How to Join the Bet365 Affiliate Program
1. Prepare Your Property
Build a complete website or channel with original content, clear ownership details, an age notice, privacy information and responsible gambling links.
2. Document Your Traffic
Describe audience geography, acquisition channels, monthly reach and intended promotional formats honestly.
3. Review Restrictions
Check whether paid search, brand bidding, social advertising, email, incentives or sub-affiliates are permitted.
4. Apply and Verify
Submit the official application and complete identity, business or payment verification where requested.
Why Promote Bet365 Responsibly
A sustainable affiliate relationship depends on trust. Promotions should explain the product accurately, avoid claims of guaranteed winnings, display material terms, and never target minors or vulnerable people. Publishers should also disclose their commercial relationship clearly.
Good affiliate content helps users compare features, understand risks and make informed decisions. Poor content may create short-term clicks but increases complaints, compliance risk and account termination exposure. The strongest publishers treat responsible gambling information as a core part of the page rather than a small footer note.
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Bet365 Affiliates — Partnership and Referral Guide
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Bet365 Affiliates — Partnership and Referral Guide FAQ
What are bet365 affiliates?
They are approved publishers or marketers who refer eligible users through tracked links under a commercial agreement.
Which commission models may be used?
Common structures include revenue share, CPA and hybrid terms, subject to the official agreement.
Is affiliate acceptance guaranteed?
No. Approval depends on market eligibility, traffic quality, promotional methods and compliance standards.
What compliance duties apply?
Publishers should use accurate claims, disclose the commercial relationship, avoid minors and include responsible gambling messaging.